by Carla A. Fleming | Apr 26, 2026 | CMO, CEO, CFO, Go-to-Market
The Translation Layer The CFO opens the dashboard every Monday morning. Cash flow is within range. The cost of sales is creeping up. Forecast accuracy keeps missing by the same margin. The model says the number is achievable – but the same gap keeps appearing... by Carla A. Fleming | Apr 26, 2026 | Uncategorized
What Has Expired? Two different conversations. Same building. When a PE-backed company hits a growth wall, the CEO and CFO align quickly. The board is asking questions. The pressure has a timestamp. They align on a revenue plan, which markets to prioritize, which... 
by Carla A. Fleming | Mar 29, 2026 | CEO, CFO, Strategy
Most companies treating a revenue problem as an execution problem are solving the wrong thing. The gap isn’t in the pipeline. It’s not in the sales team. It’s not in marketing spend. Where do you think it actually lives? Ready to Pivot? Schedule a... 
by Carla A. Fleming | Mar 29, 2026 | Agentic, Agents, AI, CEO, CFO, Growth, Sales Playbook
Every mid-market company I’ve walked into as an outsider has a version of the same conversation. about the revenue gap. The CFO pulls up the dashboard. Pipeline looks reasonable. The team is working hard. The strategy is documented. And yet the revenue... 
by Carla A. Fleming | Mar 15, 2026 | CEO, Growth, Sales, Sales Playbook
Watch the video below. https://www.pivotingstrategies.com/wp-content/uploads/2026/03/playbook_taught_carousel-4.mp4-031526-4.mp4 What did your playbook teach you about your business? What new behaviors are you observing? Ready to build a playbook your sales team uses?... 
by Carla A. Fleming | Mar 9, 2026 | CEO, Marketing, Survey
Have 5-7 minutes to provide feedback on the Pivot Newsletter? This is your opportunity to shape it and the topics covered from a B2B perspective. Click the link, watch the video, and complete the survey. by Carla A. Fleming | Mar 8, 2026 | Agentic, Agents, AI, Alignment, Business Strategy, CEO, Growth, Product Marketing, Sales Playbook, Strategy
Your playbook is a source of intelligence. Learn what it can tell you about what’s broken in your business. Ready to turn your playbook into a revenue generator? Schedule a Discovery Session. 
by Carla A. Fleming | Mar 1, 2026 | CEO, Growth, Leadership, Marketing Strategy, Product Marketing, Sales Playbook, Strategy
Is your growth strategy stuck in your head? Watch the video below. https://www.pivotingstrategies.com/wp-content/uploads/2026/03/blog_carousel_new.mp4 Ready to Pivot? Schedule a Discovery Session. ... 
by Carla A. Fleming | Feb 16, 2026 | Alignment, CEO, CMO, Growth, Product Marketing, Sales, Sales Playbook
Over the past few weeks, I’ve been writing about what sales playbooks reveal when they stop working. The myths we believe about touchpoints, engagement scores, personas, and scaling. But Here’s What I Really Want to Know From You: When you built your sales... 
by Carla A. Fleming | Feb 8, 2026 | Agentic, AI, Business Strategy, CEO, Customer Success, Growth, Product Marketing, Sales, Sales Playbook
You’re a Startup CEO looking to get Series B/C funding. However, your sales team just missed its quarterly revenue target. You suspect it could be your playbook. How are you going to pivot from a broken playbook to one that works before your board meeting? The Painful... 
