by Carla A. Fleming | Jun 16, 2025 | AI, Business Strategy, CEO, Growth, Strategy
AI is now a permanent aspect of doing business. In a sea of AI-generated communications, I believe it will require moving beyond generic or generalized ICPs, which highlight who the customer is and their goals. Instead, we must understand the customer’s emotions if we... 
by Carla A. Fleming | May 22, 2024 | AI, CEO, Product Management, Product Marketing, Sales, Uncategorized
🤖 Did you know 72% of business-to-business buyers believe Generative AI (GenAI) will improve how companies serve customers? However, according to Salesforce, only 61% of sales professionals accept GenAI will better serve customers. I think regardless of your... 
by Carla A. Fleming | Aug 31, 2021 | Business, Business Strategy, CEO, Leadership, Women Founders
Women-Owned Businesses are one of the best-kept secrets contributing to the U.S. economy’s growth. Before the pandemic, between 2014 and 2019, women founders represented 21% of the total of about 13 million businesses in the United States. As an employer, they... 
by Carla A. Fleming | Jul 3, 2021 | Business Strategy, CEO, Disruption, Growth, Leadership, Strategy
In Part I, we discussed speed and strategic flexibility as two key skills CEOs and their organizations need to have as they exit the pandemic. Part II of this article discusses the third skill, proactive accountability, and what post-pandemic leadership will look... 
by Carla A. Fleming | Jun 24, 2021 | Business, CEO, Disruption, Growth, Leadership
“I learned more in my last 12 months running Prelude Solutions than I have in the 15 years of being a business owner,” said, Cate Heaman, CEO of Prelude Solutions, a firm focused on optimizing a company’s entire communications system, from voice and data to data... 
by Carla A. Fleming | Apr 29, 2021 | CEO, Disruption, Growth, Leadership, The Strategic Piece
In Part I, we discussed CEOs’ mistakes when relying on the SWOT Analysis as their primary strategic tool. Part II of the series will cover why the PESTEL is critical to strengthening your SWOT Analysis and how Hallmark synchronized their business with viewers....
