by Carla A. Fleming | Aug 19, 2018 | Uncategorized
What does excellence look like? I saw it when I attended the rehearsal for a presidential inaugural gala. Watching Aretha Franklin consider everything from the sound, the lighting, down to where she needed to stand on stage. She was exacting and collaborative. When... 
by Carla A. Fleming | Jul 26, 2018 | Business, Business Model, Business Strategy, Design Thinking, Marketing, Marketing Strategy, Strategy, uxdesign
What’s your favorite TV channel to watch when you’re looking for some downtime? My favorite channel is Home and Garden TV (HGTV). The shows I love to watch are the ones where people are figuring out what type of home they want. At the beginning of the search, they’re... 
by Carla A. Fleming | Jun 27, 2018 | Brand Badge, Business, Business Strategy, Marketing, Marketing Strategy
How long do you want your business to last?  It’s a question that can elicit a variety of responses. Some say 30 years or 40 years. Others offer a quizzical look. What I’ve found is when clients aren’t thinking about their future customer, it could cost them the... 
by Carla A. Fleming | May 30, 2018 | Business Model, Business Strategy, Strategy, Walmart
Recently, when CEOs were asked what their top business priorities happened to be, a whopping 63 percent said, that by 2020, they were likely to change their business.[1]What’s behind this seismic change? In today’s increasing disruptive environment, CEOs are grappling... 
by Carla A. Fleming | Dec 6, 2017 | Uncategorized
How often have you sat at your desk with a jam-packed schedule and many decisions to be made, wishing you had more time to know a lot more about your client than you do today? What do they prefer? What type of experiences do they want to have that will make their...