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Personalization of Product Marketing

Personalization of Product Marketing

by Carla A. Fleming | Jun 17, 2024 | Business Strategy, Disruption, Product Marketing, The New CEO

As a marketing leader who considers what customer-market alignment will look like with Gen Z as they come online as employees, I believe business-to-business firms must adopt personalization to capture this next generation of buyers. Born between 1997 and 2012, Gen Z...
Todd Ordal: The New CEO

Todd Ordal: The New CEO

by Carla A. Fleming | Jan 5, 2020 | Business, Business Strategy, CEO, Strategy, The New CEO

“A lot of CEOs don’t really understand strategy. They never had to because they go into a business that was successful,” said Todd Ordal. The CEO role and the internal capabilities required to grow a company are rapidly being redefined. The New CEO is grappling with...
Todd Ordal: Developing Your Internal Capabilities

Todd Ordal: Developing Your Internal Capabilities

by Carla A. Fleming | Dec 29, 2019 | Business, Business Strategy, CEO, The New CEO

“What got you to $10 million bucks in revenue probably won’t get you to $50 million, and I guarantee it won’t get you to a billion. So, your skill sets have to change,” said Todd Ordal. The CEO role and the internal capabilities required to grow a company are rapidly...
Todd Ordal: Becoming a CEO

Todd Ordal: Becoming a CEO

by Carla A. Fleming | Dec 22, 2019 | Business, Business Strategy, CEO, Strategy, The New CEO

“I think my counsel to CEOs is you have to lead. If you don’t lead, someone else will,” said Todd Ordal.  The CEO role and the internal capabilities required to grow a company are rapidly being redefined. The New CEO is grappling with a: Shift from shareholder to...
Todd Ordal: CEO Coach

Todd Ordal: CEO Coach

by Carla A. Fleming | Dec 13, 2019 | Business, Business Strategy, CEO, The New CEO

“I walked into my office, and I thought, my phone has not rung for months,” said Todd Ordal.  The CEO role and the internal capabilities required to grow a company are rapidly being redefined. The New CEO is grappling with a: Shift from shareholder to stakeholder...
Dr. Clishia Taylor: The New CEO

Dr. Clishia Taylor: The New CEO

by Carla A. Fleming | Nov 3, 2019 | Business, Business Strategy, Strategy, The New CEO

The New CEO Series “A New CEO is built,” said Dr. Taylor. The CEO role and the internal capabilities required to grow a company are rapidly being redefined. The New CEO is grappling with the: Shift from shareholder to stakeholder Seismic demographic, ethnic, and...
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Recent Posts

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Recent Blog Posts

  • Personas and Unstructured Data
  • Personas are the Intelligent Layer
  • B2B2I: How AI is Reshaping Business Connections
  • Sequential Thinking is Dead: AI Decision-Making
  • How AI Democratizes Knowledge and Sparks Growth

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