by Carla A. Fleming | May 5, 2025 | AI, Business Strategy, Customer Success, Growth, Personalization, Product Marketing, Sales, Strategy
During my MIT No-Code AI course, I was exposed to various data types, ranging from structured data, which is organized data that’s searchable, to unstructured data that isn’t searchable and predefined. We can use these different data types to change how we... 
by Carla A. Fleming | Apr 28, 2025 | AI, Customer Success, Growth, Strategy
What is B2B2I? Envision a future where AI-powered B2B marketing uncovers each decision-maker’s unique interests, anxieties, and aspirations. According to McKinsey, this approach can lead to a 50% increase in market share, allowing sales to focus on long-term,... by Carla A. Fleming | Apr 21, 2025 | AI, Business Strategy, Growth, Strategy
Sequential Thinking is Dead: Transforming Decision-Making in the AI Era Sequential thinking is dead in the era of AI. I didn’t realize this until I worked on the first project in my MIT AI No-Code course. Forward-leaning CMOs, CEOs, and firms investing in AI must... 
by Carla A. Fleming | Apr 7, 2025 | AI, Disruption, Leadership, Strategy
Sequential thinking is dead in the era of AI. I didn’t realize this until I worked on the first project in my MIT AI-No-Code course. Forward-leaning CMOs, CEOs, and firms investing in AI must embrace parallelism, or parallel thinking, because it’s the... 
by Carla A. Fleming | May 31, 2024 | Business Strategy, Disruption, Leadership, Product Marketing, Sales, Strategy
🌍 Did you know that 40% of Millennials and GenZ B2B buyers want a direct and personalized purchase experience much earlier in the process? According to Forrester, the buyers want the offerings specifically tailored to their needs. In talking with a CX expert about... 
by Carla A. Fleming | Jul 3, 2021 | Business Strategy, CEO, Disruption, Growth, Leadership, Strategy
In Part I, we discussed speed and strategic flexibility as two key skills CEOs and their organizations need to have as they exit the pandemic. Part II of this article discusses the third skill, proactive accountability, and what post-pandemic leadership will look...
