by Carla A. Fleming | Aug 15, 2019 | Business, Business Model, Business Strategy, Strategy, The New CEO
I had to change the name of my blog. Why? Because the new CEO is the future of business. Over the past couple of months, I’ve talked with CEOs and I’ve noticed a sea change in the challenges and opportunities they’re grappling with, including a: Shift from shareholder... 
by Carla A. Fleming | Jun 10, 2019 | Business Strategy, Marketing, Marketing Strategy
Did you know 92% of senior executives own a smartphone used for business and 77% of them use it to research a product or service for their company?[1] Your website is your biggest asset and one of the best ways to gain insights about your customers and prospects. If... 
by Carla A. Fleming | Jun 8, 2019 | Business, Business Model, Business Strategy, Marketing, Marketing Strategy, Strategy, workshop
Do you remember your first trip overseas? I do. My first trip outside the United States to France and the UK was one of excitement and trepidation. Excitement about visiting the Eiffel Tower and Ponte du Hoc in Normandy, France. Trepidation because I didn’t know how... 
by Carla A. Fleming | Aug 19, 2018 | Business Strategy, Strategy
What does excellence look like? I saw it when I attended the rehearsal for a presidential inaugural gala. Watching Aretha Franklin consider everything from the sound, the lighting, down to where she needed to stand on stage. She was exacting and collaborative. When... 
by Carla A. Fleming | Jul 26, 2018 | Business, Business Model, Business Strategy, Design Thinking, Marketing, Marketing Strategy, Strategy, uxdesign
What’s your favorite TV channel to watch when you’re looking for some downtime? My favorite channel is Home and Garden TV (HGTV). The shows I love to watch are the ones where people are figuring out what type of home they want. At the beginning of the search, they’re... 
by Carla A. Fleming | Jun 27, 2018 | Brand Badge, Business, Business Strategy, Marketing, Marketing Strategy
How long do you want your business to last? It’s a question that can elicit a variety of responses. Some say 30 years or 40 years. Others offer a quizzical look. What I’ve found is when clients aren’t thinking about their future customer, it could cost them the...