by Carla A. Fleming | Jun 10, 2019 | Business Strategy, Marketing, Marketing Strategy
Did you know 92% of senior executives own a smartphone used for business and 77% of them use it to research a product or service for their company?[1] Your website is your biggest asset and one of the best ways to gain insights about your customers and prospects. If... 
by Carla A. Fleming | Jun 8, 2019 | Business, Business Model, Business Strategy, Marketing, Marketing Strategy, Strategy, workshop
Do you remember your first trip overseas? I do. My first trip outside the United States to France and the UK was one of excitement and trepidation. Excitement about visiting the Eiffel Tower and Ponte du Hoc in Normandy, France. Trepidation because I didn’t know how... 
by Carla A. Fleming | Jul 26, 2018 | Business, Business Model, Business Strategy, Design Thinking, Marketing, Marketing Strategy, Strategy, uxdesign
What’s your favorite TV channel to watch when you’re looking for some downtime? My favorite channel is Home and Garden TV (HGTV). The shows I love to watch are the ones where people are figuring out what type of home they want. At the beginning of the search, they’re... 
by Carla A. Fleming | Jun 27, 2018 | Brand Badge, Business, Business Strategy, Marketing, Marketing Strategy
How long do you want your business to last? It’s a question that can elicit a variety of responses. Some say 30 years or 40 years. Others offer a quizzical look. What I’ve found is when clients aren’t thinking about their future customer, it could cost them the... 
by Carla A. Fleming | May 30, 2018 | Business Model, Business Strategy, Strategy, Walmart
Recently, when CEOs were asked what their top business priorities happened to be, a whopping 63 percent said, that by 2020, they were likely to change their business.[1]What’s behind this seismic change? In today’s increasing disruptive environment, CEOs are grappling... 
by Carla A. Fleming | Jun 5, 2017 | Business, Business Strategy, Clean Energy, Climate Change, Energy, Marketing Strategy, Sustainability
The water heater at my parent’s house just died. They had a choice-install another 50-gallon water heater with a larger footprint, or go tankless. They went tankless. What sold my parents on the tankless water heater was the time the plumber took to walk them through...