by Carla A. Fleming | Jun 16, 2025 | AI, Business Strategy, CEO, Growth, Strategy
AI is now a permanent aspect of doing business. In a sea of AI-generated communications, I believe it will require moving beyond generic or generalized ICPs, which highlight who the customer is and their goals. Instead, we must understand the customer’s emotions if we... 
by Carla A. Fleming | Jun 8, 2025 | AI, Business Strategy, Growth, Personalization, Strategy
Agility. Much of a firm’s agility relies on structured data (databases, CRM, and spreadsheets) to inform decision-making. However, I believe that in the era of AI, emotional agility will be critical for B2B firms to engage with the next generation of customers,... 
by Carla A. Fleming | May 12, 2025 | AI, Business Strategy, Personalization
Did you know that 80% of the new data incoming for firms is unstructured, according to Gartner? What’s surprising is that for enterprise firms, this accounts for 80% of their data. With the type of unstructured data available, I believe this represents a... 
by Carla A. Fleming | May 5, 2025 | AI, Business Strategy, Customer Success, Growth, Personalization, Product Marketing, Sales, Strategy
During my MIT No-Code AI course, I was exposed to various data types, ranging from structured data, which is organized data that’s searchable, to unstructured data that isn’t searchable and predefined. We can use these different data types to change how we... by Carla A. Fleming | Apr 21, 2025 | AI, Business Strategy, Growth, Strategy
Sequential Thinking is Dead: Transforming Decision-Making in the AI Era Sequential thinking is dead in the era of AI. I didn’t realize this until I worked on the first project in my MIT AI No-Code course. Forward-leaning CMOs, CEOs, and firms investing in AI must... 
by Carla A. Fleming | Apr 13, 2025 | AI, Business Strategy, Customer Success, Personalization, Sales
Over the last year, I’ve discussed AI’s impact on how organizations and CMOs should think about growth. While I use AI in several tasks and have had the opportunity to help firms turn AI into revenue, I wanted to understand how AI works. So, about 6 months ago,...
