by Carla A. Fleming | May 12, 2025 | AI, Business Strategy, Personalization
Did you know that 80% of the new data incoming for firms is unstructured, according to Gartner? What’s surprising is that for enterprise firms, this accounts for 80% of their data. With the type of unstructured data available, I believe this represents a... 
by Carla A. Fleming | May 5, 2025 | AI, Business Strategy, Customer Success, Growth, Personalization, Product Marketing, Sales, Strategy
During my MIT No-Code AI course, I was exposed to various data types, ranging from structured data, which is organized data that’s searchable, to unstructured data that isn’t searchable and predefined. We can use these different data types to change how we... by Carla A. Fleming | Apr 21, 2025 | AI, Business Strategy, Growth, Strategy
Sequential Thinking is Dead: Transforming Decision-Making in the AI Era Sequential thinking is dead in the era of AI. I didn’t realize this until I worked on the first project in my MIT AI No-Code course. Forward-leaning CMOs, CEOs, and firms investing in AI must... 
by Carla A. Fleming | Apr 13, 2025 | AI, Business Strategy, Customer Success, Personalization, Sales
Over the last year, I’ve discussed AI’s impact on how organizations and CMOs should think about growth. While I use AI in several tasks and have had the opportunity to help firms turn AI into revenue, I wanted to understand how AI works. So, about 6 months ago,... 
by Carla A. Fleming | Feb 25, 2025 | AI, Business Model, Business Strategy, Growth, Leadership, Uncategorized
Customer-centricity is a 2025 growth trend. Why? According to MarTech, 52% of B2B executives plan to replace their B2B CMOs with B2C CMOs in 2025-2026. What is behind the change? It boils down to knowing your customers on a much deeper level. I believe this is an... 
by Carla A. Fleming | Jun 17, 2024 | Business Strategy, Disruption, Product Marketing, The New CEO
As a marketing leader who considers what customer-market alignment will look like with Gen Z as they come online as employees, I believe business-to-business firms must adopt personalization to capture this next generation of buyers. Born between 1997 and 2012, Gen Z...
