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2025 Growth Trend: Customer-Centricity

2025 Growth Trend: Customer-Centricity

by Carla A. Fleming | Feb 25, 2025 | AI, Business Model, Business Strategy, Growth, Leadership, Uncategorized

Customer-centricity is a 2025 growth trend. Why? According to MarTech, 52% of B2B executives plan to replace their B2B CMOs with B2C CMOs in 2025-2026. What is behind the change? It boils down to knowing your customers on a much deeper level. I believe this is an...
Personalization of Product Marketing

Personalization of Product Marketing

by Carla A. Fleming | Jun 17, 2024 | Business Strategy, Disruption, Product Marketing, The New CEO

As a marketing leader who considers what customer-market alignment will look like with Gen Z as they come online as employees, I believe business-to-business firms must adopt personalization to capture this next generation of buyers. Born between 1997 and 2012, Gen Z...
Personalization of Product Marketing and AI

Personalization of Product Marketing and AI

by Carla A. Fleming | May 31, 2024 | Business Strategy, Disruption, Leadership, Product Marketing, Sales, Strategy

🌍 Did you know that 40% of Millennials and GenZ B2B buyers want a direct and personalized purchase experience much earlier in the process? According to Forrester, the buyers want the offerings specifically tailored to their needs. In talking with a CX expert about...
Women Founders: The Missing Middle

Women Founders: The Missing Middle

by Carla A. Fleming | Aug 31, 2021 | Business, Business Strategy, CEO, Leadership, Women Founders

Women-Owned Businesses are one of the best-kept secrets contributing to the U.S. economy’s growth. Before the pandemic, between 2014 and 2019, women founders represented 21% of the total of about 13 million businesses in the United States. As an employer, they...
Why Strategic Flexibility and Proactive Accountability Are Better Together

Why Strategic Flexibility and Proactive Accountability Are Better Together

by Carla A. Fleming | Jul 3, 2021 | Business Strategy, CEO, Disruption, Growth, Leadership, Strategy

In Part I, we discussed speed and strategic flexibility as two key skills CEOs and their organizations need to have as they exit the pandemic. Part II of this article discusses the third skill, proactive accountability, and what post-pandemic leadership will look...
The Big Mistake CEOs Make With a SWOT Analysis

The Big Mistake CEOs Make With a SWOT Analysis

by Carla A. Fleming | Apr 21, 2021 | Business, Business Strategy, CEO, Disruption, Strategy

Whether you’re a fan of Hallmark Channel or not, the number of loyal viewers has increased during the pandemic. The running joke in my family is anyone can write a Hallmark movie because it’s predictable. Girl meets boy. They break up because of bad advice....
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Recent Posts

  • Beyond Features: Emotions Drive Decisions
  • Emotional Agility: The Smart Data
  • Personas and Unstructured Data
  • Personas are the Intelligent Layer
  • B2B2I: How AI is Reshaping Business Connections
  • Sequential Thinking is Dead: AI Decision-Making
  • How AI Democratizes Knowledge and Sparks Growth
  • How AI is Transforming Decision-Making
  • AI is a Democratizer That Sparks Growth
  • 2025 Growth Trend: Customer-Centricity

Recent Blog Posts

  • Beyond Features: Emotions Drive Decisions
  • Emotional Agility: The Smart Data
  • Personas and Unstructured Data
  • Personas are the Intelligent Layer
  • B2B2I: How AI is Reshaping Business Connections

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