by Carla A. Fleming | Mar 29, 2026 | Agentic, Agents, AI, CEO, CFO, Growth, Sales Playbook
Every mid-market company I’ve walked into as an outsider has a version of the same conversation. about the revenue gap. The CFO pulls up the dashboard. Pipeline looks reasonable. The team is working hard. The strategy is documented. And yet the revenue... by Carla A. Fleming | Mar 8, 2026 | Agentic, Agents, AI, Alignment, Business Strategy, CEO, Growth, Product Marketing, Sales Playbook, Strategy
Your playbook is a source of intelligence. Learn what it can tell you about what’s broken in your business. Ready to turn your playbook into a revenue generator? Schedule a Discovery Session. 
by Carla A. Fleming | Feb 8, 2026 | Agentic, AI, Business Strategy, CEO, Customer Success, Growth, Product Marketing, Sales, Sales Playbook
You’re a Startup CEO looking to get Series B/C funding. However, your sales team just missed its quarterly revenue target. You suspect it could be your playbook. How are you going to pivot from a broken playbook to one that works before your board meeting? The Painful... 
by Carla A. Fleming | Feb 1, 2026 | Agentic, Agents, AI, Business Strategy, CMO, Growth, Sales Playbook, Software
The Painful Present: Your product roadmap is on track. Customer satisfaction scores are solid. Your existing clients love what you have built, and your sales team is doing everything right, but the close rate keeps dropping. But new deals have slowed down to a crawl,... 
by Carla A. Fleming | Jan 26, 2026 | Agentic, Agents, AI, CEO, Sales, Sales Playbook, Strategy
The Painful Present: Your top sales rep just lost to a competitor with an inferior product. The prospect’s feedback? “They were clearer about how they solve our problem.” You’ve invested in AI tools to scale your messaging, but... 
by Carla A. Fleming | Aug 17, 2025 | AI, Business Strategy, CMO, Growth, Personalization, Sales
Did you know that almost 40% of B2B deals don’t close, as noted in the Challenger’s B2B Buyer Study? According to Gartner, 60% of deals lost are due to non-decisions. I believe forward-leaning CMOs must have a data insights strategy that separates...
