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How AI is Transforming Decision-Making

How AI is Transforming Decision-Making

by Carla A. Fleming | Apr 7, 2025 | AI, Disruption, Leadership, Strategy

Sequential thinking is dead in the era of AI. I didn’t realize this until I worked on the first project in my MIT AI-No-Code course. Forward-leaning CMOs, CEOs, and firms investing in AI must embrace parallelism, or parallel thinking, because it’s the...
Personalization of Product Marketing

Personalization of Product Marketing

by Carla A. Fleming | Jun 17, 2024 | Business Strategy, Disruption, Product Marketing, The New CEO

As a marketing leader who considers what customer-market alignment will look like with Gen Z as they come online as employees, I believe business-to-business firms must adopt personalization to capture this next generation of buyers. Born between 1997 and 2012, Gen Z...
Personalization of Product Marketing and AI

Personalization of Product Marketing and AI

by Carla A. Fleming | May 31, 2024 | Business Strategy, Disruption, Leadership, Product Marketing, Sales, Strategy

🌍 Did you know that 40% of Millennials and GenZ B2B buyers want a direct and personalized purchase experience much earlier in the process? According to Forrester, the buyers want the offerings specifically tailored to their needs. In talking with a CX expert about...
Why Strategic Flexibility and Proactive Accountability Are Better Together

Why Strategic Flexibility and Proactive Accountability Are Better Together

by Carla A. Fleming | Jul 3, 2021 | Business Strategy, CEO, Disruption, Growth, Leadership, Strategy

In Part I, we discussed speed and strategic flexibility as two key skills CEOs and their organizations need to have as they exit the pandemic. Part II of this article discusses the third skill, proactive accountability, and what post-pandemic leadership will look...
What are the 3 Skills CEOs Must Have Post-Pandemic?

What are the 3 Skills CEOs Must Have Post-Pandemic?

by Carla A. Fleming | Jun 24, 2021 | Business, CEO, Disruption, Growth, Leadership

“I learned more in my last 12 months running Prelude Solutions than I have in the 15 years of being a business owner,” said, Cate Heaman, CEO of Prelude Solutions, a firm focused on optimizing a company’s entire communications system, from voice and data to data...
The Big Mistake CEOs Make with a SWOT Analysis: 6 Tips for Fixing It

The Big Mistake CEOs Make with a SWOT Analysis: 6 Tips for Fixing It

by Carla A. Fleming | Apr 29, 2021 | CEO, Disruption, Growth, Leadership, The Strategic Piece

In Part I, we discussed CEOs’ mistakes when relying on the SWOT Analysis as their primary strategic tool. Part II of the series will cover why the PESTEL is critical to strengthening your SWOT Analysis and how Hallmark synchronized their business with viewers....
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Recent Posts

  • Personas and Unstructured Data
  • Personas are the Intelligent Layer
  • B2B2I: How AI is Reshaping Business Connections
  • Sequential Thinking is Dead: AI Decision-Making
  • How AI Democratizes Knowledge and Sparks Growth
  • How AI is Transforming Decision-Making
  • AI is a Democratizer That Sparks Growth
  • 2025 Growth Trend: Customer-Centricity
  • We Need More Explorers
  • Personalization of Product Marketing

Recent Blog Posts

  • Personas and Unstructured Data
  • Personas are the Intelligent Layer
  • B2B2I: How AI is Reshaping Business Connections
  • Sequential Thinking is Dead: AI Decision-Making
  • How AI Democratizes Knowledge and Sparks Growth

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