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Personalization of Product Marketing and AI

Personalization of Product Marketing and AI

by Carla A. Fleming | May 31, 2024 | Business Strategy, Disruption, Leadership, Product Marketing, Sales, Strategy

🌍 Did you know that 40% of Millennials and GenZ B2B buyers want a direct and personalized purchase experience much earlier in the process? According to Forrester, the buyers want the offerings specifically tailored to their needs. In talking with a CX expert about...
Why Strategic Flexibility and Proactive Accountability Are Better Together

Why Strategic Flexibility and Proactive Accountability Are Better Together

by Carla A. Fleming | Jul 3, 2021 | Business Strategy, CEO, Disruption, Growth, Leadership, Strategy

In Part I, we discussed speed and strategic flexibility as two key skills CEOs and their organizations need to have as they exit the pandemic. Part II of this article discusses the third skill, proactive accountability, and what post-pandemic leadership will look...
The Big Mistake CEOs Make With a SWOT Analysis

The Big Mistake CEOs Make With a SWOT Analysis

by Carla A. Fleming | Apr 21, 2021 | Business, Business Strategy, CEO, Disruption, Strategy

Whether you’re a fan of Hallmark Channel or not, the number of loyal viewers has increased during the pandemic. The running joke in my family is anyone can write a Hallmark movie because it’s predictable. Girl meets boy. They break up because of bad advice....
Hidden Figures: 6 Things I Learned in Completing the MIT Certificate

Hidden Figures: 6 Things I Learned in Completing the MIT Certificate

by Carla A. Fleming | Mar 22, 2020 | Business, Business Model, Business Strategy, Capabilities, CEO, Internal Capabilities, Strategy, The Strategic Piece

As many of us adjust to working from home with family, and staying connected with co-workers due to COVID-19, this is a golden opportunity for each of us to take stock of our skills, get curious, and carve out some time to upskill.  What is it you’ve always wanted to...
Making Sense of Stories

Making Sense of Stories

by Carla A. Fleming | Feb 16, 2020 | Business, Business Strategy, CEO, Strategy, The Strategic Piece

“The Strategic Piece” series looks at the hidden issues and topics that can challenge a business, add value, or point to a leading indicator that’s a story about a new customer behavior, trend, or market shift that’s developing and could impact the way we do business...
Getting to Growth: Why Stories Matter

Getting to Growth: Why Stories Matter

by Carla A. Fleming | Feb 9, 2020 | Business, Business Strategy, CEO, Strategy, The Strategic Piece

“The Strategic Piece” series looks at the hidden issues and topics that can challenge a business, add value, or point to a leading indicator that’s a story about a new customer behavior, trend, or market shift that’s developing and could impact the way we do business...
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Recent Posts

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Recent Blog Posts

  • Beyond Features: Emotions Drive Decisions
  • Emotional Agility: The Smart Data
  • Personas and Unstructured Data
  • Personas are the Intelligent Layer
  • B2B2I: How AI is Reshaping Business Connections

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