by Carla A. Fleming | Jun 10, 2019 | Business Strategy, Marketing, Marketing Strategy
Did you know 92% of senior executives own a smartphone used for business and 77% of them use it to research a product or service for their company?[1] Your website is your biggest asset and one of the best ways to gain insights about your customers and prospects. If... 
by Carla A. Fleming | Jun 10, 2019 | Marketing, Marketing Strategy, Mysteries, Strategy, workshop
In the age of disruption, the question is where do you start to unpack what’s going on? Often, we think we know who are customers are and what they want, so the question may feel like we’ve got that “handled,” like Olivia Pope does on Scandal. Let’s be honest with... 
by Carla A. Fleming | Jun 8, 2019 | Business, Business Model, Business Strategy, Marketing, Marketing Strategy, Strategy, workshop
Do you remember your first trip overseas? I do. My first trip outside the United States to France and the UK was one of excitement and trepidation. Excitement about visiting the Eiffel Tower and Ponte du Hoc in Normandy, France. Trepidation because I didn’t know how... 
by Carla A. Fleming | Jul 26, 2018 | Business, Business Model, Business Strategy, Design Thinking, Marketing, Marketing Strategy, Strategy, uxdesign
What’s your favorite TV channel to watch when you’re looking for some downtime? My favorite channel is Home and Garden TV (HGTV). The shows I love to watch are the ones where people are figuring out what type of home they want. At the beginning of the search, they’re... 
by Carla A. Fleming | Jun 27, 2018 | Brand Badge, Business, Business Strategy, Marketing, Marketing Strategy
How long do you want your business to last? It’s a question that can elicit a variety of responses. Some say 30 years or 40 years. Others offer a quizzical look. What I’ve found is when clients aren’t thinking about their future customer, it could cost them the... 
by Carla A. Fleming | Dec 21, 2016 | Marketing, Marketing Strategy, Mysteries, Strategy
Welcome to our new website! We are so excited to share the new website with you. It’s been months in the making, and now it’s here. You may have noticed our new branding. Our logo colors are green and orange. They reflect renewal, the assimilation of new ideas through...