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Marriage of Luxury Hospitality and B2B Tech

Marriage of Luxury Hospitality and B2B Tech

by Carla A. Fleming | Aug 24, 2025 | Business Strategy, CEO, CMO, Customer Success, Growth, Leadership, Marketing Strategy, Sales, Strategy

Luxury Experience Principles. What did I learn at the Waldorf Astoria that can impact B2B software? More than you think. According to Marketing Week, 68% of customers feel most brands have very similar communications and marketing messages. I’ve experienced this...

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Mastering the Silent B2B Deal Pause

Mastering the Silent B2B Deal Pause

by Carla A. Fleming | Aug 17, 2025 | AI, Business Strategy, CMO, Growth, Personalization, Sales

Did you know that almost 40% of B2B deals don’t close, as noted in the Challenger’s B2B Buyer Study? According to Gartner, 60% of deals lost are due to non-decisions. I believe forward-leaning CMOs must have a data insights strategy that separates...

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Decoding the B2B Complex Buyer Journey

Decoding the B2B Complex Buyer Journey

by Carla A. Fleming | Aug 11, 2025 | AI, Business Strategy, CEO, CMO, Growth, Personalization, Sales

B2B software firms are grappling with slower sales. Customers worry about making the wrong decision. I believe CMOs must build a data strategy to decode the B2B buying journey, creating a competitive advantage in the AI era. McKinsey notes gradual data collection can...

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Feeling Stuck with Your AI Storytelling?

Feeling Stuck with Your AI Storytelling?

by Carla A. Fleming | Jul 27, 2025 | AI, Business Strategy, CEO, Customer Success, Growth, Product Management, Product Marketing, Sales

Are you feeling stuck with your AI storytelling as a founder, entrepreneur, business owner, CEO, product marketing, or product leader? Does any of this sound familiar? 📍 Customers struggle to understand the value of your product’s AI features. 📍 CRO complains that the...

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The AI Revolution is Here: How are You Navigating It?

The AI Revolution is Here: How are You Navigating It?

by Carla A. Fleming | Jul 14, 2025 | Agentic, Agents, AI

During the most recent conversation with the taxi owner who picks me up from the train station to my parents’ house, she discussed how the AI implementation was going. She liked the automation aspect of it until she didn’t. What’s getting in the way...

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Beyond AI Tools: Agentic Ecosystems

Beyond AI Tools: Agentic Ecosystems

by Carla A. Fleming | Jul 6, 2025 | AI, Brand Badge, Business Strategy, Customer Badge, Personalization, Strategy

Did you know marketing firms are using 3-5 AI Agents, according to Gartner? While almost 80% of firms have adopted GenAI in at least one business function, it is just the starting point. I believe that if firms want to see significant benefits from AI, they must...

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Beyond Features: Emotions Drive Decisions

Beyond Features: Emotions Drive Decisions

by Carla A. Fleming | Jun 16, 2025 | AI, Business Strategy, CEO, Growth, Strategy

AI is now a permanent aspect of doing business. In a sea of AI-generated communications, I believe it will require moving beyond generic or generalized ICPs, which highlight who the customer is and their goals. Instead, we must understand the customer’s emotions if we...

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Emotional Agility: The Smart Data

Emotional Agility: The Smart Data

by Carla A. Fleming | Jun 8, 2025 | AI, Business Strategy, Growth, Personalization, Strategy

Agility. Much of a firm’s agility relies on structured data (databases, CRM, and spreadsheets) to inform decision-making. However, I believe that in the era of AI, emotional agility will be critical for B2B firms to engage with the next generation of customers,...

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Personas and Unstructured Data

Personas and Unstructured Data

by Carla A. Fleming | May 12, 2025 | AI, Business Strategy, Personalization

Did you know that 80% of the new data incoming for firms is unstructured, according to Gartner? What’s surprising is that for enterprise firms, this accounts for 80% of their data. With the type of unstructured data available, I believe this represents a...

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Personas are the Intelligent Layer

Personas are the Intelligent Layer

by Carla A. Fleming | May 5, 2025 | AI, Business Strategy, Customer Success, Growth, Personalization, Product Marketing, Sales, Strategy

During my MIT No-Code AI course, I was exposed to various data types, ranging from structured data, which is organized data that’s searchable, to unstructured data that isn’t searchable and predefined. We can use these different data types to change how we...

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« Older Entries

Recent Posts

  • Marriage of Luxury Hospitality and B2B Tech
  • Mastering the Silent B2B Deal Pause
  • Decoding the B2B Complex Buyer Journey
  • Feeling Stuck with Your AI Storytelling?
  • The AI Revolution is Here: How are You Navigating It?
  • Beyond AI Tools: Agentic Ecosystems
  • Beyond Features: Emotions Drive Decisions
  • Emotional Agility: The Smart Data
  • Personas and Unstructured Data
  • Personas are the Intelligent Layer

Recent Blog Posts

  • Marriage of Luxury Hospitality and B2B Tech
  • Mastering the Silent B2B Deal Pause
  • Decoding the B2B Complex Buyer Journey
  • Feeling Stuck with Your AI Storytelling?
  • The AI Revolution is Here: How are You Navigating It?

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