by Carla A. Fleming | Apr 29, 2021 | CEO, Disruption, Growth, Leadership, The Strategic Piece
In Part I, we discussed CEOs’ mistakes when relying on the SWOT Analysis as their primary strategic tool. Part II of the series will cover why the PESTEL is critical to strengthening your SWOT Analysis and how Hallmark synchronized their business with viewers.... 
by Carla A. Fleming | Apr 21, 2021 | Business, Business Strategy, CEO, Disruption, Strategy
Whether you’re a fan of Hallmark Channel or not, the number of loyal viewers has increased during the pandemic. The running joke in my family is anyone can write a Hallmark movie because it’s predictable. Girl meets boy. They break up because of bad advice.... 
by Carla A. Fleming | Jan 12, 2020 | Business Model, Business Strategy, CEO, Strategy, The Strategic Piece
Welcome to our series called “The Strategic Piece,” which look at the hidden issues and topics that can challenge a business, add value, or point to a leading indicator that’s a story about a new customer behavior, trend, or market shift that could impact the way we... 
by Carla A. Fleming | Jun 8, 2019 | Business, Business Model, Business Strategy, Marketing, Marketing Strategy, Strategy, workshop
Do you remember your first trip overseas? I do. My first trip outside the United States to France and the UK was one of excitement and trepidation. Excitement about visiting the Eiffel Tower and Ponte du Hoc in Normandy, France. Trepidation because I didn’t know how... 
by Carla A. Fleming | Jun 6, 2016 | Business, Marketing, Marketing Strategy, Mysteries, Strategy
Will you accept the job offer? My answer was yes. First job after college. Oh, and my first road trip on my own. My first job took me to Massachusetts. However, I had lots of questions. What was the best way to get there? What was the shortest way to get there? How...
