by Carla A. Fleming | Aug 24, 2025 | Business Strategy, CEO, CMO, Customer Success, Growth, Leadership, Marketing Strategy, Sales, Strategy
Luxury Experience Principles. What did I learn at the Waldorf Astoria that can impact B2B software? More than you think. According to Marketing Week, 68% of customers feel most brands have very similar communications and marketing messages. I’ve experienced this... 
by Carla A. Fleming | Jul 27, 2025 | AI, Business Strategy, CEO, Customer Success, Growth, Product Management, Product Marketing, Sales
Are you feeling stuck with your AI storytelling as a founder, entrepreneur, business owner, CEO, product marketing, or product leader? Does any of this sound familiar? 📍 Customers struggle to understand the value of your product’s AI features. 📍 CRO complains that the... 
by Carla A. Fleming | May 5, 2025 | AI, Business Strategy, Customer Success, Growth, Personalization, Product Marketing, Sales, Strategy
During my MIT No-Code AI course, I was exposed to various data types, ranging from structured data, which is organized data that’s searchable, to unstructured data that isn’t searchable and predefined. We can use these different data types to change how we... 
by Carla A. Fleming | Apr 28, 2025 | AI, Customer Success, Growth, Strategy
What is B2B2I? Envision a future where AI-powered B2B marketing uncovers each decision-maker’s unique interests, anxieties, and aspirations. According to McKinsey, this approach can lead to a 50% increase in market share, allowing sales to focus on long-term,... 
by Carla A. Fleming | Apr 13, 2025 | AI, Business Strategy, Customer Success, Personalization, Sales
Over the last year, I’ve discussed AI’s impact on how organizations and CMOs should think about growth. While I use AI in several tasks and have had the opportunity to help firms turn AI into revenue, I wanted to understand how AI works. So, about 6 months ago,... 
by Carla A. Fleming | Sep 26, 2024 | Customer Success, Personalization, Product Marketing
We need more explorers. Firms are expressing two different types of responses to AI. One is banning it outright, and the other is leaning into AI hard. For Product Marketing organizations, we need to embrace it and partner with Product Management on discovery to...
