Agility. Much of a firm’s agility relies on structured data (databases, CRM, and spreadsheets) to inform decision-making. However, I believe that in the era of AI, emotional agility will be critical for B2B firms to engage with the next generation of customers,...
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Did you know that 80% of the new data incoming for firms is unstructured, according to Gartner? What’s surprising is that for enterprise firms, this accounts for 80% of their data. With the type of unstructured data available, I believe this represents a...
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During my MIT No-Code AI course, I was exposed to various data types, ranging from structured data, which is organized data that’s searchable, to unstructured data that isn’t searchable and predefined. We can use these different data types to change how we...
Read MoreSequential Thinking is Dead: Transforming Decision-Making in the AI Era Sequential thinking is dead in the era of AI. I didn’t realize this until I worked on the first project in my MIT AI No-Code course. Forward-leaning CMOs, CEOs, and firms investing in AI must...
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Over the last year, I’ve discussed AI’s impact on how organizations and CMOs should think about growth. While I use AI in several tasks and have had the opportunity to help firms turn AI into revenue, I wanted to understand how AI works. So, about 6 months ago,...
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Customer-centricity is a 2025 growth trend. Why? According to MarTech, 52% of B2B executives plan to replace their B2B CMOs with B2C CMOs in 2025-2026. What is behind the change? It boils down to knowing your customers on a much deeper level. I believe this is an...
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