by Carla A. Fleming | Aug 24, 2025 | Business Strategy, CEO, CMO, Customer Success, Growth, Leadership, Marketing Strategy, Sales, Strategy
Luxury Experience Principles. What did I learn at the Waldorf Astoria that can impact B2B software? More than you think. According to Marketing Week, 68% of customers feel most brands have very similar communications and marketing messages. I’ve experienced this... 
by Carla A. Fleming | Aug 17, 2025 | AI, Business Strategy, CMO, Growth, Personalization, Sales
Did you know that almost 40% of B2B deals don’t close, as noted in the Challenger’s B2B Buyer Study? According to Gartner, 60% of deals lost are due to non-decisions. I believe forward-leaning CMOs must have a data insights strategy that separates... 
by Carla A. Fleming | Aug 11, 2025 | AI, Business Strategy, CEO, CMO, Growth, Personalization, Sales
B2B software firms are grappling with slower sales. Customers worry about making the wrong decision. I believe CMOs must build a data strategy to decode the B2B buying journey, creating a competitive advantage in the AI era. McKinsey notes gradual data collection can... 
by Carla A. Fleming | Jul 27, 2025 | AI, Business Strategy, CEO, Customer Success, Growth, Product Management, Product Marketing, Sales
Are you feeling stuck with your AI storytelling as a founder, entrepreneur, business owner, CEO, product marketing, or product leader? Does any of this sound familiar? 📍 Customers struggle to understand the value of your product’s AI features. 📍 CRO complains that the... 
by Carla A. Fleming | Jul 6, 2025 | AI, Brand Badge, Business Strategy, Customer Badge, Personalization, Strategy
Did you know marketing firms are using 3-5 AI Agents, according to Gartner? While almost 80% of firms have adopted GenAI in at least one business function, it is just the starting point. I believe that if firms want to see significant benefits from AI, they must... 
by Carla A. Fleming | Jun 16, 2025 | AI, Business Strategy, CEO, Growth, Strategy
AI is now a permanent aspect of doing business. In a sea of AI-generated communications, I believe it will require moving beyond generic or generalized ICPs, which highlight who the customer is and their goals. Instead, we must understand the customer’s emotions if we...
