by Carla A. Fleming | Mar 8, 2026 | Agentic, Agents, AI, Alignment, Business Strategy, CEO, Growth, Product Marketing, Sales Playbook, Strategy
Your playbook is a source of intelligence. Learn what it can tell you about what’s broken in your business. Ready to turn your playbook into a revenue generator? Schedule a Discovery Session. 
by Carla A. Fleming | Feb 16, 2026 | Alignment, CEO, CMO, Growth, Product Marketing, Sales, Sales Playbook
Over the past few weeks, I’ve been writing about what sales playbooks reveal when they stop working. The myths we believe about touchpoints, engagement scores, personas, and scaling. But Here’s What I Really Want to Know From You: When you built your sales... 
by Carla A. Fleming | Nov 9, 2025 | Alignment, CEO, CMO, Product Management, Sales, Software
You know the moment of misalignment. As the VP of Marketing, you’ve shared customer insights multiple times with the Chief Product Officer (CPO) as part of roadmap discussions. A curt “Thanks for the input, we’ll consider it.” The Painful Present Economic buyer... 
by Carla A. Fleming | Oct 26, 2025 | Alignment, Business Strategy, CEO, CMO, Leadership, Sales, Software
An 11 am meeting ends at 11:05 am. The CEO just torched your second-half launch plan. No warning. As the VP of Marketing, your ears are ringing with the words, “Just get it done.” The Painful Present • CEO wants to leapfrog the competition with the new AI product and... 
by Carla A. Fleming | Oct 12, 2025 | Alignment, Business Strategy, CEO, CMO, Growth, Sales, Software
You’ve been in this meeting before. The Painful Present: When Consensus Feels Like Quicksand The topic? “Customer Strategy Alignment.” For two hours, everyone nods in agreement. Yes, we need more focus. Yes, our messaging should be consistent. Yes,... 
by Carla A. Fleming | Oct 8, 2025 | Alignment, CEO, CMO, Growth, Sales
4 p.m. The CRO just dropped a forecast bomb. Again. As CMO, your temples throb as you process the implications: The Painful Present: Product Management delivered a launch no one wanted. Customers were lukewarm about the last launch. The top Account Executive heard...
