by Carla A. Fleming | Mar 15, 2026 | CEO, Growth, Sales, Sales Playbook
What did your playbook teach you about your business? What new behaviors are you observing? Ready to build a playbook your sales team uses? Schedule a Discovery Session. 
by Carla A. Fleming | Mar 9, 2026 | CEO, Marketing, Survey
Have 5-7 minutes to provide feedback on the Pivot Newsletter? This is your opportunity to shape it and the topics covered from a B2B perspective. Click the link, watch the video, and complete the survey. by Carla A. Fleming | Mar 8, 2026 | Agentic, Agents, AI, Alignment, Business Strategy, CEO, Growth, Product Marketing, Sales Playbook, Strategy
Your playbook is a source of intelligence. Learn what it can tell you about what’s broken in your business. Ready to turn your playbook into a revenue generator? Schedule a Discovery Session. 
by Carla A. Fleming | Mar 1, 2026 | CEO, Growth, Leadership, Marketing Strategy, Product Marketing, Sales Playbook, Strategy
Is your growth strategy stuck in your head? Watch the video below. https://www.pivotingstrategies.com/wp-content/uploads/2026/03/blog_carousel_new.mp4 Ready to Pivot? Schedule a Discovery Session. ... 
by Carla A. Fleming | Feb 16, 2026 | Alignment, CEO, CMO, Growth, Product Marketing, Sales, Sales Playbook
Over the past few weeks, I’ve been writing about what sales playbooks reveal when they stop working. The myths we believe about touchpoints, engagement scores, personas, and scaling. But Here’s What I Really Want to Know From You: When you built your sales... 
by Carla A. Fleming | Feb 8, 2026 | Agentic, AI, Business Strategy, CEO, Customer Success, Growth, Product Marketing, Sales, Sales Playbook
You’re a Startup CEO looking to get Series B/C funding. However, your sales team just missed its quarterly revenue target. You suspect it could be your playbook. How are you going to pivot from a broken playbook to one that works before your board meeting? The Painful... 
by Carla A. Fleming | Feb 1, 2026 | Agentic, Agents, AI, Business Strategy, CMO, Growth, Sales Playbook, Software
The Painful Present: Your product roadmap is on track. Customer satisfaction scores are solid. Your existing clients love what you have built, and your sales team is doing everything right, but the close rate keeps dropping. But new deals have slowed down to a crawl,... 
by Carla A. Fleming | Jan 26, 2026 | Agentic, Agents, AI, CEO, Sales, Sales Playbook, Strategy
The Painful Present: Your top sales rep just lost to a competitor with an inferior product. The prospect’s feedback? “They were clearer about how they solve our problem.” You’ve invested in AI tools to scale your messaging, but... 
by Carla A. Fleming | Jan 4, 2026 | Business, Business Strategy, CEO, CMO, Growth, Leadership
Lou Gerstner. I’m sorry to hear of the December passing of IBM’s former CEO. I was lucky to join IBM as a graduate school co-op a couple of months after he did. What none of us knew was how the transformation he engineered still has people talking long after he... 
by Carla A. Fleming | Nov 9, 2025 | Alignment, CEO, CMO, Product Management, Sales, Software
You know the moment of misalignment. As the VP of Marketing, you’ve shared customer insights multiple times with the Chief Product Officer (CPO) as part of roadmap discussions. A curt “Thanks for the input, we’ll consider it.” The Painful Present Economic buyer... 
