by Carla A. Fleming | Aug 24, 2025 | Business Strategy, CEO, CMO, Customer Success, Growth, Leadership, Marketing Strategy, Sales, Strategy
Luxury Experience Principles. What did I learn at the Waldorf Astoria that can impact B2B software? More than you think. According to Marketing Week, 68% of customers feel most brands have very similar communications and marketing messages. I’ve experienced this... 
by Carla A. Fleming | Aug 17, 2025 | AI, Business Strategy, CMO, Growth, Personalization, Sales
Did you know that almost 40% of B2B deals don’t close, as noted in the Challenger’s B2B Buyer Study? According to Gartner, 60% of deals lost are due to non-decisions. I believe forward-leaning CMOs must have a data insights strategy that separates... 
by Carla A. Fleming | Aug 11, 2025 | AI, Business Strategy, CEO, CMO, Growth, Personalization, Sales
B2B software firms are grappling with slower sales. Customers worry about making the wrong decision. I believe CMOs must build a data strategy to decode the B2B buying journey, creating a competitive advantage in the AI era. McKinsey notes gradual data collection can... 
by Carla A. Fleming | Jul 27, 2025 | AI, Business Strategy, CEO, Customer Success, Growth, Product Management, Product Marketing, Sales
Are you feeling stuck with your AI storytelling as a founder, entrepreneur, business owner, CEO, product marketing, or product leader? Does any of this sound familiar? 📍 Customers struggle to understand the value of your product’s AI features. 📍 CRO complains that the... 
by Carla A. Fleming | May 5, 2025 | AI, Business Strategy, Customer Success, Growth, Personalization, Product Marketing, Sales, Strategy
During my MIT No-Code AI course, I was exposed to various data types, ranging from structured data, which is organized data that’s searchable, to unstructured data that isn’t searchable and predefined. We can use these different data types to change how we... 
by Carla A. Fleming | Apr 13, 2025 | AI, Business Strategy, Customer Success, Personalization, Sales
Over the last year, I’ve discussed AI’s impact on how organizations and CMOs should think about growth. While I use AI in several tasks and have had the opportunity to help firms turn AI into revenue, I wanted to understand how AI works. So, about 6 months ago,...
