by Carla A. Fleming | Jul 6, 2025 | AI, Brand Badge, Business Strategy, Customer Badge, Personalization, Strategy
Did you know marketing firms are using 3-5 AI Agents, according to Gartner? While almost 80% of firms have adopted GenAI in at least one business function, it is just the starting point. I believe that if firms want to see significant benefits from AI, they must... 
by Carla A. Fleming | Jun 8, 2025 | AI, Business Strategy, Growth, Personalization, Strategy
Agility. Much of a firm’s agility relies on structured data (databases, CRM, and spreadsheets) to inform decision-making. However, I believe that in the era of AI, emotional agility will be critical for B2B firms to engage with the next generation of customers,... 
by Carla A. Fleming | May 12, 2025 | AI, Business Strategy, Personalization
Did you know that 80% of the new data incoming for firms is unstructured, according to Gartner? What’s surprising is that for enterprise firms, this accounts for 80% of their data. With the type of unstructured data available, I believe this represents a... 
by Carla A. Fleming | May 5, 2025 | AI, Business Strategy, Customer Success, Growth, Personalization, Product Marketing, Sales, Strategy
During my MIT No-Code AI course, I was exposed to various data types, ranging from structured data, which is organized data that’s searchable, to unstructured data that isn’t searchable and predefined. We can use these different data types to change how we... 
by Carla A. Fleming | Apr 13, 2025 | AI, Business Strategy, Customer Success, Personalization, Sales
Over the last year, I’ve discussed AI’s impact on how organizations and CMOs should think about growth. While I use AI in several tasks and have had the opportunity to help firms turn AI into revenue, I wanted to understand how AI works. So, about 6 months ago,... 
by Carla A. Fleming | Sep 26, 2024 | Customer Success, Personalization, Product Marketing
We need more explorers. Firms are expressing two different types of responses to AI. One is banning it outright, and the other is leaning into AI hard. For Product Marketing organizations, we need to embrace it and partner with Product Management on discovery to...
