by Carla A. Fleming | Apr 28, 2025 | AI, Customer Success, Growth, Strategy
What is B2B2I? Envision a future where AI-powered B2B marketing uncovers each decision-maker’s unique interests, anxieties, and aspirations. According to McKinsey, this approach can lead to a 50% increase in market share, allowing sales to focus on long-term,... by Carla A. Fleming | Apr 21, 2025 | AI, Business Strategy, Growth, Strategy
Sequential Thinking is Dead: Transforming Decision-Making in the AI Era Sequential thinking is dead in the era of AI. I didn’t realize this until I worked on the first project in my MIT AI No-Code course. Forward-leaning CMOs, CEOs, and firms investing in AI must... 
by Carla A. Fleming | Feb 25, 2025 | AI, Business Model, Business Strategy, Growth, Leadership, Uncategorized
Customer-centricity is a 2025 growth trend. Why? According to MarTech, 52% of B2B executives plan to replace their B2B CMOs with B2C CMOs in 2025-2026. What is behind the change? It boils down to knowing your customers on a much deeper level. I believe this is an... 
by Carla A. Fleming | Jul 3, 2021 | Business Strategy, CEO, Disruption, Growth, Leadership, Strategy
In Part I, we discussed speed and strategic flexibility as two key skills CEOs and their organizations need to have as they exit the pandemic. Part II of this article discusses the third skill, proactive accountability, and what post-pandemic leadership will look... 
by Carla A. Fleming | Jun 24, 2021 | Business, CEO, Disruption, Growth, Leadership
“I learned more in my last 12 months running Prelude Solutions than I have in the 15 years of being a business owner,” said, Cate Heaman, CEO of Prelude Solutions, a firm focused on optimizing a company’s entire communications system, from voice and data to data... 
by Carla A. Fleming | Apr 29, 2021 | CEO, Disruption, Growth, Leadership, The Strategic Piece
In Part I, we discussed CEOs’ mistakes when relying on the SWOT Analysis as their primary strategic tool. Part II of the series will cover why the PESTEL is critical to strengthening your SWOT Analysis and how Hallmark synchronized their business with viewers....
