by Carla A. Fleming | Jul 27, 2025 | AI, Business Strategy, CEO, Customer Success, Growth, Product Management, Product Marketing, Sales
Are you feeling stuck with your AI storytelling as a founder, entrepreneur, business owner, CEO, product marketing, or product leader? Does any of this sound familiar? 📍 Customers struggle to understand the value of your product’s AI features. 📍 CRO complains that the... 
by Carla A. Fleming | Jun 16, 2025 | AI, Business Strategy, CEO, Growth, Strategy
AI is now a permanent aspect of doing business. In a sea of AI-generated communications, I believe it will require moving beyond generic or generalized ICPs, which highlight who the customer is and their goals. Instead, we must understand the customer’s emotions if we... 
by Carla A. Fleming | Jun 8, 2025 | AI, Business Strategy, Growth, Personalization, Strategy
Agility. Much of a firm’s agility relies on structured data (databases, CRM, and spreadsheets) to inform decision-making. However, I believe that in the era of AI, emotional agility will be critical for B2B firms to engage with the next generation of customers,... 
by Carla A. Fleming | May 5, 2025 | AI, Business Strategy, Customer Success, Growth, Personalization, Product Marketing, Sales, Strategy
During my MIT No-Code AI course, I was exposed to various data types, ranging from structured data, which is organized data that’s searchable, to unstructured data that isn’t searchable and predefined. We can use these different data types to change how we... 
by Carla A. Fleming | Apr 28, 2025 | AI, Customer Success, Growth, Strategy
What is B2B2I? Envision a future where AI-powered B2B marketing uncovers each decision-maker’s unique interests, anxieties, and aspirations. According to McKinsey, this approach can lead to a 50% increase in market share, allowing sales to focus on long-term,... by Carla A. Fleming | Apr 21, 2025 | AI, Business Strategy, Growth, Strategy
Sequential Thinking is Dead: Transforming Decision-Making in the AI Era Sequential thinking is dead in the era of AI. I didn’t realize this until I worked on the first project in my MIT AI No-Code course. Forward-leaning CMOs, CEOs, and firms investing in AI must...
