by Carla A. Fleming | Aug 17, 2025 | AI, Business Strategy, CMO, Growth, Personalization, Sales
Did you know that almost 40% of B2B deals don’t close, as noted in the Challenger’s B2B Buyer Study? According to Gartner, 60% of deals lost are due to non-decisions. I believe forward-leaning CMOs must have a data insights strategy that separates... 
by Carla A. Fleming | Aug 11, 2025 | AI, Business Strategy, CEO, CMO, Growth, Personalization, Sales
B2B software firms are grappling with slower sales. Customers worry about making the wrong decision. I believe CMOs must build a data strategy to decode the B2B buying journey, creating a competitive advantage in the AI era. McKinsey notes gradual data collection can... 
by Carla A. Fleming | Jul 27, 2025 | AI, Business Strategy, CEO, Customer Success, Growth, Product Management, Product Marketing, Sales
Are you feeling stuck with your AI storytelling as a founder, entrepreneur, business owner, CEO, product marketing, or product leader? Does any of this sound familiar? 📍 Customers struggle to understand the value of your product’s AI features. 📍 CRO complains that the... 
by Carla A. Fleming | Jul 14, 2025 | Agentic, Agents, AI
During the most recent conversation with the taxi owner who picks me up from the train station to my parents’ house, she discussed how the AI implementation was going. She liked the automation aspect of it until she didn’t. What’s getting in the way... 
by Carla A. Fleming | Jul 6, 2025 | AI, Brand Badge, Business Strategy, Customer Badge, Personalization, Strategy
Did you know marketing firms are using 3-5 AI Agents, according to Gartner? While almost 80% of firms have adopted GenAI in at least one business function, it is just the starting point. I believe that if firms want to see significant benefits from AI, they must... 
by Carla A. Fleming | Jun 16, 2025 | AI, Business Strategy, CEO, Growth, Strategy
AI is now a permanent aspect of doing business. In a sea of AI-generated communications, I believe it will require moving beyond generic or generalized ICPs, which highlight who the customer is and their goals. Instead, we must understand the customer’s emotions if we...
