by Carla A. Fleming | Apr 28, 2025 | AI, Customer Success, Growth, Strategy
What is B2B2I? Envision a future where AI-powered B2B marketing uncovers each decision-maker’s unique interests, anxieties, and aspirations. According to McKinsey, this approach can lead to a 50% increase in market share, allowing sales to focus on long-term,... by Carla A. Fleming | Apr 21, 2025 | AI, Business Strategy, Growth, Strategy
Sequential Thinking is Dead: Transforming Decision-Making in the AI Era Sequential thinking is dead in the era of AI. I didn’t realize this until I worked on the first project in my MIT AI No-Code course. Forward-leaning CMOs, CEOs, and firms investing in AI must... 
by Carla A. Fleming | Apr 13, 2025 | AI, Business Strategy, Customer Success, Personalization, Sales
Over the last year, I’ve discussed AI’s impact on how organizations and CMOs should think about growth. While I use AI in several tasks and have had the opportunity to help firms turn AI into revenue, I wanted to understand how AI works. So, about 6 months ago,... 
by Carla A. Fleming | Apr 7, 2025 | AI, Disruption, Leadership, Strategy
Sequential thinking is dead in the era of AI. I didn’t realize this until I worked on the first project in my MIT AI-No-Code course. Forward-leaning CMOs, CEOs, and firms investing in AI must embrace parallelism, or parallel thinking, because it’s the... 
by Carla A. Fleming | Mar 31, 2025 | Uncategorized
Over the past year, I’ve discussed AI’s impact on how organizations and CMOs should think about growth. While I use AI in several talks and have had the opportunity to help firms turn AI into revenue, I wanted to understand how AI works. So, about six...
