by Carla A. Fleming | Jun 27, 2018 | Brand Badge, Business, Business Strategy, Marketing, Marketing Strategy
How long do you want your business to last? It’s a question that can elicit a variety of responses. Some say 30 years or 40 years. Others offer a quizzical look. What I’ve found is when clients aren’t thinking about their future customer, it could cost them the... 
by Carla A. Fleming | Jun 5, 2017 | Business, Business Strategy, Clean Energy, Climate Change, Energy, Marketing Strategy, Sustainability
The water heater at my parent’s house just died. They had a choice-install another 50-gallon water heater with a larger footprint, or go tankless. They went tankless. What sold my parents on the tankless water heater was the time the plumber took to walk them through... 
by Carla A. Fleming | Jun 27, 2016 | Business, Business Strategy, Marketing, Marketing Strategy, Mysteries, Strategy
Never have we witnessed an NBA team come from a 3-1 deficit in the finals and win no just the championship, but they beat the prior year’s champions in a series that goes to the wire. Their tenacity, drive, and grit to come back, as well as the joy, are on full... 
by Carla A. Fleming | Jun 6, 2016 | Business, Marketing, Marketing Strategy, Mysteries, Strategy
Will you accept the job offer? My answer was yes. First job after college. Oh, and my first road trip on my own. My first job took me to Massachusetts. However, I had lots of questions. What was the best way to get there? What was the shortest way to get there? How... 
by Carla A. Fleming | May 14, 2016 | Business, Mysteries, Strategy
Everyone has a skill or talent they’re known for and how it develops can be based on your family or the interests shared by friends. My uncle was a gifted pianist who loved melody and rhythm, which led to his love of literature and poetry. This later led to him... 
by Carla A. Fleming | May 2, 2016 | Business, Mysteries
People can’t seem to get enough of mysteries. There are so many genres to discover. Depending on the type of journey I’m looking to take, I could start with a detective thriller, jump into a spy mystery, delve into a caper, hard-boiled, or legal courtroom...
