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3 AM. Again. You’re staring at the ceiling, mind racing.
The Painful Present:
🔥 Sales team turns every software pitch into a services conversation
🌋 Best clients “love you” but won’t buy your product
💣 Marketing still writing about “solutions” while SaaS competitors eat your lunch
📉 Board watching services multiple stuck at 1.5x vs software’s 10x
The Daily Struggle:
🎭 Services promising customization that your product can’t deliver
🕸️ Software buried under consulting credentials
📚 40-slide decks before mentioning the platform
🤝 “Let’s do a pilot” instead of deals
⏳ Pipeline full of tire-kickers
The Future Vision:
⭐ Product reaching new buyers beyond services
💎 Sales leading with customer outcomes
📈 Revenue shifting from linear to exponential
🚀 Valuation reflecting true SaaS multiples
🎯 10-slide product story that closes
🌟 Inbound interest from fresh logos
🤝 Demos driving outcomes, not possibilities
The Transformation Victory:
🤼 Services and software teams aligned
📊 Board seeing clear growth story
👑 Clients viewing you as innovation leader
🧠 Team embracing product mindset
Your Action Plan:
1️⃣ Embrace the pivot mindset
2️⃣ Map customer problems precisely
3️⃣ Get a 4-week, $5K strategy assessment
4️⃣ Transform customer trust into software wins
5️⃣ Build marketing before completing MVP
Ready to turn services expertise into software success? The Pivot Marketing Strategy Assessment™ helps high-performing services firms make software dreams a revenue reality.
Book a Discovery Session to learn more.
