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Getting into Software? Is Your Services Firm Too Late?

Getting into Software? Is Your Services Firm Too Late?

by Carla A. Fleming | Sep 28, 2025 | Business, CEO, Services, Software, Strategy

3 AM. Again. You’re staring at the ceiling, mind racing. The Painful Present: šŸ”„ Sales team turns every software pitch into a services conversation šŸŒ‹ Best clients “love you” but won’t buy your product šŸ’£ Marketing still writing about...

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