by Carla A. Fleming | Apr 13, 2025 | AI, Business Strategy, Customer Success, Personalization, Sales
Over the last year, I’ve discussed AI’s impact on how organizations and CMOs should think about growth. While I use AI in several tasks and have had the opportunity to help firms turn AI into revenue, I wanted to understand how AI works. So, about 6 months ago,... 
by Carla A. Fleming | Sep 26, 2024 | Customer Success, Personalization, Product Marketing
We need more explorers. Firms are expressing two different types of responses to AI. One is banning it outright, and the other is leaning into AI hard. For Product Marketing organizations, we need to embrace it and partner with Product Management on discovery to...
