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2 PM. Another virtual customer meeting. Another “we’ll think about it cycle,” which you know is a no. Breaking this cycle is critical for CEOs to achieve revenue transformation.
The Painful Present:
- Revenue stalled because your message sounds like noise. Purchasing decisions take longer, and you’re discounting your product.
- Tension between sales and marketing becomes a blame game over who defines what quality lead is. Leads are coded as “closed, no deal.”
- Marketing speaks its own language, not the language of revenue, and is viewed as a cost center.
- Product Management is frustrated because it’s not clear why prospects aren’t buying. Existing customers are happy with the product.
- As CEO, your board advisors are concerned that your competitors are “eating our lunch. We’re invisible.”
The Daily Struggle:
- Customers are doing their own research before they ever reach out to sales.
- They bring between 25-50 pieces of collateral and content to the purchasing committee meeting.
- The industry leader makes the short list, but there is no guarantee your firm will.
- New data has introduced more confusion for the committee, which leads to restarting the decision-making process.
- Analysis paralysis sets in, and the committee turns to a third-party or the CFO to help them decide. However, you’re ghosted.
The Future Vision:
- A clear data-driven marketing strategy aligns with revenue OKRs.
- You’re one of the top three firms on the short list for consideration.
- Your story is clear, and the outcomes you deliver cut through the noise.
- You’re the first they call to close the deal.
- Revenue scales as new customers purchase and churn declines.
Transformational Victory:
- Sales and marketing teams are aligned.
- Board members see a clear growth story they share throughout their network.
- Clients view your firm as an industry leader.
- As the CEO, you’re the one industry events want as the keynote speaker.
- Your firm is able to scale, drive more revenue, and achieve greater profitability.
Your Action Plan:
1️⃣ Embrace marketing strategy as an investment mindset that clarifies where to compete and how to win.
2️⃣ Map customer problems precisely.
3️⃣ Get a 4-week, $7K strategy assessment.
4️⃣ Transform customer trust into deals that close as wins.
5️⃣ Build a marketing strategy that aligns with revenue goals.
Ready to turn a growth stall into a marketing strategy that scales a business? The Pivot Marketing Strategy Assessment™ helps high-performing mid-sized technology firms develop marketing strategies that drive growth.
