“What the Heck Do You Know About Your Customer?”

How often have you sat at your desk with a jam-packed schedule and many decisions to be made, wishing you had more time to know a lot more about your customer than you do today? What do they prefer? What type of experiences do they want to have that will make their lives easier?

Frequently, as busy executives, we get so absorbed in checking off this week’s to-dos and closing this month’s business deals that we miss the opportunity to be curious. Or we miss a chance to gain a fresh perspective on a new market, prospects, customer experiences, revenue stream, or address a gap in the market.