A 10-question diagnostic for CEOs of complex B2B companies.

GTM Pulse.

10-Question CEO Diagnostic

The GTM Pulse is a fast diagnostic. Ten questions. A score across eight GTM areas. In under five minutes you will know where your GTM motion is holding and where it has started to drift.

If the signal warrants a deeper look, the Market Readiness Assessment is where that work happens.

10 questions

5 minutes

Score shown immediately

YOUR INFORMATION

First Name *

Last Name *

Email *

Company *

Industry *

Annual Revenue *

8 GTM areas scored

1Launch Story

2Buyer Clarity

3Differentiation

4Sales Usability

5Objections

6Proof

7Asset Consistency

8Field Readiness

Select the one that best describes your situation:

Your GTM Pulse result

--

out of 100

STRONGEST SIGNAL

SIGNALS THAT WARRANT INVESTIGATION

REVENUE SIGNAL

The pipeline today will produce the committed number without an unusually strong finish.

DIAGNOSTIC CONFIDENCE

Leadership agrees on the primary reason deals are not converting as planned.

WHAT THE GTM PULSE CANNOT TELL YOU

The GTM Pulse cannot determine whether the issue began with the market position, the value narrative, proof, or how the story is being translated in the field.

The next question is which of these signals is driving the others.

Take the signal further.

The GTM Pulse shows you where the signals stop agreeing. In a 30-minute Readout, we go deeper into what the pattern means for your specific business. You leave with a clearer read on where the gap is. If the Market Readiness Assessment is the right next step, we will know by the end of the call.

SCHEDULE MY READOUT

KEEP THE SIGNAL

Your GTM Pulse readout will be sent automatically to the email address you provided. Forward it to another member of your leadership team if you want to compare what they see in the pattern.

PIVOTING STRATEGIES · GTM PULSE · INTERNAL SIGNAL BRIEF · CONFIDENTIAL

Signal Interpretation Brief —

RESPONDENT

HEADLINE RESULT

FULL 8-AREA SIGNAL VIEW

GTM Area	Score	/ 4	Internal Read	Why (if scored 1)

Do not treat scores as an independent ranking. The value comes from how the eight areas relate to one another.

DEPENDENCY VIEW

DEPENDENCY HYPOTHESIS

Hypothesis language only: may, suggests, appears, could be reinforcing. Do not state root cause as fact.

URGENCY SIGNALS

30-MINUTE READOUT PREPARATION