by Carla A. Fleming | Jun 8, 2019 | Business, Business Model, Business Strategy, Marketing, Marketing Strategy, Strategy, workshop
Do you remember your first trip overseas? I do. My first trip outside the United States to France and the UK was one of excitement and trepidation. Excitement about visiting the Eiffel Tower and Ponte du Hoc in Normandy, France. Trepidation because I didn’t know how... 
by Carla A. Fleming | Aug 19, 2018 | Business Strategy, Strategy
What does excellence look like? I saw it when I attended the rehearsal for a presidential inaugural gala. Watching Aretha Franklin consider everything from the sound, the lighting, down to where she needed to stand on stage. She was exacting and collaborative. When... 
by Carla A. Fleming | Jul 26, 2018 | Business, Business Model, Business Strategy, Design Thinking, Marketing, Marketing Strategy, Strategy, uxdesign
What’s your favorite TV channel to watch when you’re looking for some downtime? My favorite channel is Home and Garden TV (HGTV). The shows I love to watch are the ones where people are figuring out what type of home they want. At the beginning of the search, they’re... 
by Carla A. Fleming | Jun 27, 2018 | Brand Badge, Business, Business Strategy, Marketing, Marketing Strategy
How long do you want your business to last? It’s a question that can elicit a variety of responses. Some say 30 years or 40 years. Others offer a quizzical look. What I’ve found is when clients aren’t thinking about their future customer, it could cost them the... 
by Carla A. Fleming | May 30, 2018 | Business Model, Business Strategy, Strategy, Walmart
Recently, when CEOs were asked what their top business priorities happened to be, a whopping 63 percent said, that by 2020, they were likely to change their business.[1]What’s behind this seismic change? In today’s increasing disruptive environment, CEOs are grappling... 
by Carla A. Fleming | Dec 6, 2017 | Uncategorized
How often have you sat at your desk with a jam-packed schedule and many decisions to be made, wishing you had more time to know a lot more about your client than you do today? What do they prefer? What type of experiences do they want to have that will make their... 
by Carla A. Fleming | Jun 5, 2017 | Business, Business Strategy, Clean Energy, Climate Change, Energy, Marketing Strategy, Sustainability
The water heater at my parent’s house just died. They had a choice-install another 50-gallon water heater with a larger footprint, or go tankless. They went tankless. What sold my parents on the tankless water heater was the time the plumber took to walk them through... 
by Carla A. Fleming | Dec 21, 2016 | Marketing, Marketing Strategy, Mysteries, Strategy
Welcome to our new website! We are so excited to share the new website with you. It’s been months in the making, and now it’s here. You may have noticed our new branding. Our logo colors are green and orange. They reflect renewal, the assimilation of new ideas through... 
by Carla A. Fleming | Jun 27, 2016 | Business, Business Strategy, Marketing, Marketing Strategy, Mysteries, Strategy
Never have we witnessed an NBA team come from a 3-1 deficit in the finals and win no just the championship, but they beat the prior year’s champions in a series that goes to the wire. Their tenacity, drive, and grit to come back, as well as the joy, are on full... 
by Carla A. Fleming | Jun 6, 2016 | Business, Marketing, Marketing Strategy, Mysteries, Strategy
Will you accept the job offer? My answer was yes. First job after college. Oh, and my first road trip on my own. My first job took me to Massachusetts. However, I had lots of questions. What was the best way to get there? What was the shortest way to get there? How... 
