Leadership | Pivoting Strategies https://www.pivotingstrategies.com Cultivating the future of your business. Mon, 02 Mar 2026 00:02:19 +0000 en-US hourly 1 https://www.pivotingstrategies.com/wp-content/uploads/2018/02/cropped-PIVOTI2-1-32x32.png Leadership | Pivoting Strategies https://www.pivotingstrategies.com 32 32 143204007 Growth Strategy Stuck in Your Head https://www.pivotingstrategies.com/cultivate/growth-strategy-stuck-in-your-head/ Mon, 02 Mar 2026 00:02:19 +0000 https://www.pivotingstrategies.com/?p=2977 Is your growth strategy stuck in your head? Watch the video below.   Ready to Pivot? Schedule a Discovery Session.   

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]]> 2977 Leadership Lessons from Lou Gerstner https://www.pivotingstrategies.com/cultivate/leadership-lessons-from-lou-gerstner/ Sun, 04 Jan 2026 22:22:50 +0000 https://www.pivotingstrategies.com/?p=2915 Lou Gerstner. I’m sorry to hear of the December passing of IBM’s former CEO. I was lucky to join IBM as a graduate school co-op a couple of months after he did.  What none of us knew was how the transformation he engineered still has people talking long after he retired. Whether you’re a startup […]

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]]> 2915 Why Do Your Best Customers See Three Different Companies? https://www.pivotingstrategies.com/cultivate/why-do-your-best-customers-see-three-different-companies/ Sun, 26 Oct 2025 22:01:25 +0000 https://www.pivotingstrategies.com/?p=2844 An 11 am meeting ends at 11:05 am. The CEO just torched your second-half launch plan. No warning. As the VP of Marketing, your ears are ringing with the words, “Just get it done.” The Painful Present • CEO wants to leapfrog the competition with the new AI product and announce it at the annual […]

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]]> 2844 Marriage of Luxury Hospitality and B2B Tech https://www.pivotingstrategies.com/cultivate/marriage-of-luxury-b2b-tech/ Sun, 24 Aug 2025 21:52:36 +0000 https://www.pivotingstrategies.com/?p=2750 Luxury Experience Principles. What did I learn at the Waldorf Astoria that can impact B2B software? More than you think. According to Marketing Week, 68% of customers feel most brands have very similar communications and marketing messages. I’ve experienced this when building out new messaging for an AI/ML product in the fintech market for a […]

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]]> 2750 How AI is Transforming Decision-Making https://www.pivotingstrategies.com/cultivate/how-ai-is-transforming-decision-making/ Mon, 07 Apr 2025 16:15:29 +0000 https://www.pivotingstrategies.com/?p=2553 Sequential thinking is dead in the era of AI. I didn’t realize this until I worked on the first project in my MIT AI-No-Code course. Forward-leaning CMOs, CEOs, and firms investing in AI must embrace parallelism, or parallel thinking, because it’s the secret sauce to leveraging AI successfully. Many firms are implementing AI for automation, […]

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]]> 2553 2025 Growth Trend: Customer-Centricity https://www.pivotingstrategies.com/cultivate/2025-growth-trend-customer-centricity/ Tue, 25 Feb 2025 16:23:11 +0000 https://www.pivotingstrategies.com/?p=2506 Customer-Centricity a 2025 growth trend. Why? According to MarTech, 52% of B2B executives plan to replace their B2B CMOs with B2C CMOs in 2025-2026.

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]]> 2506 Personalization of Product Marketing and AI https://www.pivotingstrategies.com/cultivate/personalization-of-product-marketing-and-ai/ Fri, 31 May 2024 14:12:08 +0000 https://www.pivotingstrategies.com/?p=2356 🌍 Did you know that 40% of Millennials and GenZ B2B buyers want a direct and personalized purchase experience much earlier in the process? According to Forrester, the buyers want the offerings specifically tailored to their needs. In talking with a CX expert about personalization, I believe AI provides a unique opportunity for us to […]

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]]> 2356 Women Founders: The Missing Middle https://www.pivotingstrategies.com/cultivate/women-founders-the-missing-middle/ Tue, 31 Aug 2021 23:00:22 +0000 https://www.pivotingstrategies.com/?p=2227 Women-Owned Businesses are one of the best-kept secrets contributing to the U.S. economy’s growth. Before the pandemic, between 2014 and 2019, women founders represented 21% of the total of about 13 million businesses in the United States.

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]]> 2227 Why Strategic Flexibility and Proactive Accountability Are Better Together https://www.pivotingstrategies.com/cultivate/proactive-accountability/ Sat, 03 Jul 2021 00:56:52 +0000 https://www.pivotingstrategies.com/?p=2204 Since 2002, there have been seven epidemics and pandemics prior to COVID-19, lasting anywhere from a year to about three years. Before COVID-19, 66% of companies either had a limited number of people working from home, we're thinking of getting rid of their Virtual Private Network (VPN), or didn’t have a Work From Home (WFH) policy at all.

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]]> 2204 What are the 3 Skills CEOs Must Have Post-Pandemic? https://www.pivotingstrategies.com/cultivate/ceo-skills/ Thu, 24 Jun 2021 01:10:29 +0000 https://www.pivotingstrategies.com/?p=1966 “I learned more in my last 12 months running Prelude Solutions than I have in the 15 years of being a business owner,” said, Cate Heaman, CEO of Prelude Solutions. As companies exit the pandemic, some are stronger today than they were before.

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