by Carla A. Fleming | Oct 8, 2025 | Alignment, CEO, CMO, Growth, Sales
4 p.m. The CRO just dropped a forecast bomb. Again. As CMO, your temples throb as you process the implications: The Painful Present: Product Management delivered a launch no one wanted. Customers were lukewarm about the last launch. The top Account Executive heard... 
by Carla A. Fleming | Aug 24, 2025 | Business Strategy, CEO, CMO, Customer Success, Growth, Leadership, Marketing Strategy, Sales, Strategy
Luxury Experience Principles. What did I learn at the Waldorf Astoria that can impact B2B software? More than you think. According to Marketing Week, 68% of customers feel most brands have very similar communications and marketing messages. I’ve experienced this... 
by Carla A. Fleming | Aug 17, 2025 | AI, Business Strategy, CMO, Growth, Personalization, Sales
Did you know that almost 40% of B2B deals don’t close, as noted in the Challenger’s B2B Buyer Study? According to Gartner, 60% of deals lost are due to non-decisions. I believe forward-leaning CMOs must have a data insights strategy that separates... 
by Carla A. Fleming | Aug 11, 2025 | AI, Business Strategy, CEO, CMO, Growth, Personalization, Sales
B2B software firms are grappling with slower sales. Customers worry about making the wrong decision. I believe CMOs must build a data strategy to decode the B2B buying journey, creating a competitive advantage in the AI era. McKinsey notes gradual data collection can...
