Before sales starts improvising
For B2B technology companies preparing for a product launch, market expansion, AI repositioning, sales kickoff, or field enablement push. The Market Story Readiness Audit identifies where complex product value may get lost before buyers, sellers, or executives find out the hard way.
The problem
Complex B2B launches and market pushes often break after the internal team believes the story is ready. Product understands the capability. Marketing has the message. Sales has the deck. Leadership has the revenue expectation.
But once the story reaches the field, sales starts translating in real time, buyers do not understand the urgency, and the market response becomes harder to interpret.
That is not always a product problem. It is often a market story readiness problem.
Who this is for
When to use it
What gets reviewed
| Area | Question |
|---|---|
| Launch Story | Can a buyer quickly understand why this matters now? |
| Buyer Clarity | Is the ICP or persona specific enough for sales to act on? |
| Differentiation | Does the message sound meaningfully different from alternatives? |
| Sales Usability | Can sellers explain it without translating PMM or product language themselves? |
| Objections | Are predictable buyer objections already handled in the story? |
| Proof | Does the story give buyers enough confidence to believe the claim? |
| Asset Consistency | Do the deck, one-pager, site copy, email, FAQ, and enablement materials tell the same story? |
| Field Readiness | Would a seller feel confident using this in a live buyer conversation? |
What you receive
Market Story Readiness Scorecard
Scores clarity, ICP specificity, differentiation, urgency, proof, objections, and field usability across your materials.
Messaging Gap Map
Identifies what is missing, confusing, duplicated, too technical, too generic, or not ready for sales to carry.
Priority Fix List
The top 5 to 7 changes to make before the launch, kickoff, or expansion reaches the field.
Executive Readout
A 60-minute working session with PMM, product, sales, marketing, and executive stakeholders to walk through findings and next steps.
Optional add-on: one revised sales narrative, launch one-pager, or messaging framework.
Investment
Market Story Readiness Audit
Audit
$3,500 to $5,000
Delivered within 10 business days. Includes scorecard, gap map, priority fix list, and 60-minute executive readout.
Optional follow-on
Launch-to-Field Messaging Sprint
$15,000 to $25,000
For teams that need to act on the audit findings and build or rebuild the core launch story, sales narrative, and field-ready materials.
One focused conversation to determine whether the Market Story Readiness Audit is the right next step. No prep required.
Before sales starts improvising
For B2B technology companies preparing for a product launch, market expansion, AI repositioning, sales kickoff, or field enablement push. The Market Story Readiness Audit identifies where complex product value may get lost before buyers, sellers, or executives find out the hard way.
The problem
Complex B2B launches and market pushes often break after the internal team believes the story is ready. Product understands the capability. Marketing has the message. Sales has the deck. Leadership has the revenue expectation.
But once the story reaches the field, sales starts translating in real time, buyers do not understand the urgency, and the market response becomes harder to interpret.
That is not always a product problem. It is often a market story readiness problem.
Who this is for
When to use it
What gets reviewed
| Area | Question |
|---|---|
| Launch Story | Can a buyer quickly understand why this matters now? |
| Buyer Clarity | Is the ICP or persona specific enough for sales to act on? |
| Differentiation | Does the message sound meaningfully different from alternatives? |
| Sales Usability | Can sellers explain it without translating PMM or product language themselves? |
| Objections | Are predictable buyer objections already handled in the story? |
| Proof | Does the story give buyers enough confidence to believe the claim? |
| Asset Consistency | Do the deck, one-pager, site copy, email, FAQ, and enablement materials tell the same story? |
| Field Readiness | Would a seller feel confident using this in a live buyer conversation? |
What you receive
Market Story Readiness Scorecard
Scores clarity, ICP specificity, differentiation, urgency, proof, objections, and field usability across your materials.
Messaging Gap Map
Identifies what is missing, confusing, duplicated, too technical, too generic, or not ready for sales to carry.
Priority Fix List
The top 5 to 7 changes to make before the launch, kickoff, or expansion reaches the field.
Executive Readout
A 60-minute working session with PMM, product, sales, marketing, and executive stakeholders to walk through findings and next steps.
Optional add-on: one revised sales narrative, launch one-pager, or messaging framework.
Investment
Market Story Readiness Audit
Audit
$3,500 to $5,000
Delivered within 10 business days. Includes scorecard, gap map, priority fix list, and 60-minute executive readout.
Optional follow-on
Launch-to-Field Messaging Sprint
$15,000 to $25,000
For teams that need to act on the audit findings and build or rebuild the core launch story, sales narrative, and field-ready materials.
One focused conversation to determine whether the Market Story Readiness Audit is the right next step. No prep required.