Carla A. Fleming, CEO and Founder



Carla A. Fleming, Strategic Marketing Leader, Business Strategist, and Thought Leader

Recognized as a strategic marketing leader, business strategist, researcher, strategic thought leader, and consultant Carla is curious about where markets are and the challenges or aspirations customers have. She has used the data and insights derived to help organizations to develop a roadmap to successfully market and position themselves to deliver results. Pivoting Strategies was founded to help companies navigate change in an evolving marketspace.

Prior to founding Pivoting Strategies, Carla served as the Chief Marketing Officer for Leaders in Energy, a clean energy and sustainability nonprofit. She also served in a variety of marketing and sales roles at IBM, including Global Product Marketing Manager in Small and Medium Business for Woman-Owned Businesses, where she developed the company’s expansion strategy into seven countries. Previously, Carla grew the global Small and Medium Business Linux business from $200M to $1B in 2.5 years.

She also served as the Chair of the Alexandria United Way, National Capital Region. As a board member and Chair of the Marketing Committee, she received the local United Way’s Award of Appreciation for rediscovering and rejuvenating the chapter’s messaging through storytelling, which contributed to meeting their fundraising goal for the first time. The storytelling messaging became the foundation for the United Way’s national “Live United” campaign.

Carla is also the author of “The New CEO”™ blog, which explores the new type of CEOs and the changes through interviews with CEOs and Founders. We discuss the challenges they’re taking on and the innovative ways they’re finding to master the skills and capabilities their companies need to grow.


Carla is available for:

  • Keynote speaking engagements
  • Workshops
  • Strategic Consulting


Presentations include:

  • Storytelling: The Ancient Art that Fuels Today’s Organizational Growth
  • How to Thrive When Managing Your Marketing Team Remotely
  • Marketing Strategy: How to Get Closer to Your Customer
  • Uncovering Changes in Customer Dynamics in Turbulent Times
  • The Secret Formula: Roadmap to Revenue Growth
  • Making Disruption Work for You


Ready to pivot? Take the Growth Assessment and let’s talk.