Carla A. Fleming, CEO and Founder



Carla A. Fleming, Strategic Leader, Business Strategist, and Thought Leader

Carla works at the intersection of disruption, leadership, and growth. She works with CEOs through the doorway of executive coaching and consulting so they can find new revenue opportunities, cut costs, and scale their business for the future.

Prior to founding Pivoting Strategies, Carla served as the Chief Marketing Officer for Leaders in Energy, a clean energy and sustainability nonprofit. She also served in a variety of strategy and sales roles at IBM, including Global Product Marketing Manager in Small and Medium Business for Woman-Owned Businesses, where she developed the company’s expansion strategy into seven countries. Previously, Carla grew the global Small and Medium Business Linux business from $200M to $1B in 2.5 years.

She also served as the Chair of the Alexandria United Way, National Capital Region. As a board member and Chair of the Marketing Committee, she received the local United Way’s Award of Appreciation for rediscovering and rejuvenating the chapter’s messaging through storytelling, which contributed to meeting their fundraising goal. The storytelling messaging later became the foundation for the United Way’s national “Live United” campaign.

Carla is also the author of “The New CEO”™ blog, which explores the new type of CEOs and the changes through interviews with CEOs and Founders. We discuss the challenges they’re taking on and the innovative ways they’re finding to master the skills and capabilities their companies need to grow.


Carla is available for:

  • Keynote speaking engagements
  • Workshops
  • Strategic Consulting


Presentations include:

  • Storytelling: The Ancient Art that Fuels Today’s Organizational Growth
  • How to Thrive When Managing Your Marketing Team Remotely
  • Marketing Strategy: How to Get Closer to Your Customer
  • Uncovering Changes in Customer Dynamics in Turbulent Times
  • The Secret Formula: Roadmap to Revenue Growth
  • Making Disruption Work for You


Ready to pivot? Take the Growth Assessment and let’s talk.














Get Your eBookThe Modern CEO’s Guide for Heading Off Disruption

Think you know your customers, markets, and industry? Think again. Download The Modern CEO’s Guide To Heading Off Disruption to find new insights that can inform your decision-making and point to potential revenue opportunities.